– Respect all people; their beliefs, opinions, needs, wants, and aspirations.
– Earn Trust with untarnished integrity, honesty, confidentiality and personal conduct.
– Revere the client; obey his rules, serve him with a passion, work productively, and make a difference.
– Listen actively; focus, hear, reflect, and relate.
– Practice just-in-time, evidence-based thinking that integrates best available information, resources, and expertise with the characteristics, state, needs, values and preferences of those who will be affected and in a manner that is compatible with the environmental and organizational context.
– Take Care of Our Own; personally and professionally, up and down the line.

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